BEST STUDIO


EVERGRANDE PLAYERS DESIGN 

广州恒大球员形象设计









视觉设计 | 图形设计 | 插图设计

Visual Design | Graphic Design | Illustration Design


项目简介

Evergrande Players Design 以”广州恒大足球俱乐部”为题进行视觉化表现及文创产品的延展。主视觉选取了恒大俱乐部中的六名球员进行设计,通过诙谐有趣的手法结合球员踢球的动态进行抽象化设计,矢量化的设计结合简洁化的人物特征,通过元素与色块的拼接组合,增添画面丰富性。主视觉色彩我们以恒大俱乐部红色为主,黄、白色为辅,呈现视觉上的系列感、统一感。标题字体的设计亦沿用人物的表现手法,色块的拼接更易与人物的形象融合。



Project Description

Evergrande Players Design takes the title of "Guangzhou Evergrande Football Club" for the visual expression and extension of cultural and creative products. The main vision selected six players in the Evergrande Club for design, through a witty and interesting method combined with the dynamics of the player ’s kicking ball for abstract design, the vectorized design combined with concise character characteristics, and the combination of elements and color blocks To add richness to the picture. The main visual color is mainly red in Evergrande Club, supplemented by yellow and white, presenting a visual sense of series and unity. The design of the title font also follows the expression of characters, and the stitching of color blocks is easier to merge with the image of the characters.

ABOUT BEST STUDIO & 白色至上设计

BEST STUDIO is a cutting-edge growth graphic creative studio, involving creative fields such as brand design,font customization, poster design, cultural and creative product development, etc. We advocate combining artistic thinking with business logic, and hope to explore modern design through multi-dimensional thinking and create an effective visual language for customers from an international perspective.

BEST STUDIO & 白色至上设计是一间新锐的成长型图形创意工作室,涉及品牌设计、字体字型定制、海报设计、文创产品开发等创意领域。我们主张将艺术思维与商业逻辑相结合,通过多维度思维探索现代化设计,以国际视野为客户打造有效地视觉化语言。

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